Doctors are constantly working on ideas and ways to bring in new clients.
A new or established practice may run medical newspaper ads, medical magazine ads and yellow page ads which are proven ways to market and receive new clients which in many cases need cash flow loans to help facilitate their programs.
Doctors for years have documented research and experience available to draw from that allows them to know what works and what does not work in regards to medical advertising.
Doctors who receive the best results use the knowledge they have gained over the years from trial and error to learn what works and what doesn't allows them to be able to put together effective ads that allow them to bring in new clients.
It is impossible to guarantee results. Even though a campaign you have put together in the past may have worked on a previous occasion, each campaign is different and what may have worked in the past may not work at a later time. Obtaining working capital can sometimes help your results due to increase capital to spend on a decent program.
The best way to reach a new client is by writing strong clear ad copy using great color visuals.
Here are some ideas that a doctor can use to bring in additional clients to their practice.
Appointment cards are a great way to market your practice. An appointment card will help your clients and customers remember your practice and they can share them with their friends and relatives. Ideally you will want to use a professionally printed appointment card.
An appointment card serves as a great reminder and helps generate return business. Your practice will be remembered by your customers and more than likely they will share them with friends and relatives. This is a great way to bring in new customers..
Banners are a great way to advertise your medical practice to the local public. Ideally you will want to use the banner internally at your office or outside at a trade show.
It is best to find a reputable graphic designer to help you design and produce the banner at a recommended print shop. The graphic designer will work with you to customize it to your exact specifications. An additional working capital loan or an infusion of cash flow usually is needed for this type of project.
Brochures are a great way to help educate and inform patients on the reasons they should choose your practice as compared to others as a primary source to handle their medical needs.
Brochures can also relay information on the benefits of new practices, procedures, techniques, new equipment and more.
While working with your graphic designer ask them about the best brochure ideas they have that they feel will work to bring in new business.
Business cards are a small reflection of your practice. They explain everything you want the client to know in a short period of time. It is best to work with your graphic designer to put together the best card that matches a style that suits the message you want to relay to your potential new client.
Flyers are a very inexpensive way to bring new people into your business. Many doctors do not like flyers because they feel it gives them a low opinion in the community and cheapens their reputation.
If done correctly flyers can be high quality and can enhance your marketing brand. You may place them in magazines and newspapers if you are adverse to placing on windshield and mailboxes in your local neighborhood.
Medical signs and poster stands are one of the best ways to bring in new patients to your business who are not familiar with your practice.
By placing a sidewalk sign in front of your practice you will draw attention to individuals who may not have seen your practice before.
With a new sign it is possible to promote a new product or a new procedure you are using in your office. Signs are the best way to promote foot and vehicle traffic to allow the public to know what service you are offering.
Paying for advertising programs can become expensive. If your practice is established,for more than 3 years there is a good chance you will be eligible for a bank loan of $10,000 or more. However, if you are newly opened practice there is little or no chance of receiving a bank loan.
Medical practice bridge loans are available to help with marketing expenses. Bank statement and medical practice loans are ideal for business that have been in existence for at least 6 months. The minimum amount that may be borrowed is $5000 which is a reasonable amount of cash for a decent advertising budget.
Alternative lending sources such as Small Business Depot can help you with medical practice bridge loan programs. Once your funds have been received you are on your way to putting together a marketing program that will help to bring in new, excited clients that are looking to receive your chiropractic services.
Ed Rogers.
